Born free – Shop with your Heart

Born free – Shop with your Heart

Good morning beautiful souls,


if  I told you that you can buy a limited edition designer piece at a moderate price and that 100% of the profits will be entirely devoted to save a child’s life you would run and shop, wouldn’t you?

This is what I did when I read about Born Free initiative on one of my favourite blogs Behind the mirror Beauty (check it out if you don’t know it yet).

Born Free is a global initiative with a single goal: to end mother-to-child HIV transmission by Dec. 31, 2015. An exclusive collection was formed in collaboration with Shopbop, Vogue, and 22 top designers, and 100% of the profits will benefit Born Free. The collection distinguishing prints have been designed by Kenyan artist Wangechi Mutu.

Here is the list of the 22 designer who have contributed to the collection, all mothers themselves: Victoria Beckham, Gisele Bundchen, Tory Burch, Sarah Burton (Alexander McQueen), Consuelo Castiglioni (Marni), Alberta Ferretti, Diane von Furstenberg, Carolina Herrera, Donna Karan (DKNY and Urban Zen), Liya Kebede, Clare Waight Keller (Chloe), Jenna Lyons (J Crew), Isabel Marant, Marchesa, Stella McCartney, Phoebe Philo (Celine), Miuccia Prada, Rachel Roy, Ivanka Trump, Donatella Versace and Vera Wang.


Born Free collection is available only on Shopbop.com, where I purchased the Tory Burch reversible canvas tote you can see below. 

Born free - shop with your heart
Watch out: Born Free is also releasing an advertising campaign this month, shot by Patrick Demarchelier and featuring models like Doutzen Kroes (who’s expecting her second child), Sasha Pivovarova and Karolina Kurkova posing with their children, wearing the collection.Note: this is not a sponsored post.

Tons of love


Yours

Coco


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66 Comments

  1. Alexandra Bellavista - Aprile 29, 2014

    bello il vestito lungo!!!<br />http://duecuoriinpadella.blogspot.it/

  2. Carmen Vecchio - Aprile 29, 2014

    bella gonna!<br />Nuovo post sul mio Blog ti aspetto ;)<br />www.mrsnoone.it<br />kiss

  3. Marina Ghirga - Aprile 29, 2014

    Mi piace questa selezione, adoro la gonna e la borsa! Un bacio,<br />Marina<br />http://www.maridress.blogspot.it/<br />https://www.facebook.com/maridressfashionblog<br />

  4. Janneke - Aprile 29, 2014

    Great initiative! Really amazing all these people helped this cause!<br /><br /><a rel="nofollow" href="http://hmlovur.blogspot.nl"&gt; HMLovur </a>

  5. Adriana Bernabé - Aprile 29, 2014

    Really!? that´s amazing! really good initiative! <br />Kisses<br />Fashion Avenue<br />http://fashionavenueabc.blogspot.de/

  6. Lilli - Aprile 29, 2014

    Trovo che sia un&#39;ottima iniziativa di cui non sapevo ancora nulla. Adoro tutti i designers che vi prendono parte e la tote che hai acquistato è davvero molto carina!:) Buona giornata!

  7. Hannahs Heels - Aprile 29, 2014

    Uuh loved those pieces!<br /><br />Thank you for your lovely comment! Please, vote for me <a href="http://elcorteingles.glamour.es/street-fashion-show/2014/participante/87&quot; rel="nofollow">here</a>? It&#39;d mean so much to me!<br><br />Thank you!<br /><br /><br><br />- <a href="http://bit.ly/Silk_Straps&quot; rel="nofollow">Hannah&#39;s Heels</a>

  8. Margaret Dallospedale - Aprile 29, 2014

    La gonna mi ha colpito molto!!!<br />Davvero una bella tendenza princi.<br />Un bacione<br /><a href="http://www.indiansavage.com&quot; rel="nofollow">The Indian Savage Diary</a>

  9. Jackie Harrison - Aprile 29, 2014

    Great collage very elegant items.<br />http://tifi11.blogspot.com

  10. kim bim - Aprile 29, 2014

    Very lovely set.<br />Your stuff should be with you soon.Have a fab day.<br />http://rock4less.blogspot.co.uk/

  11. Viky - Aprile 29, 2014

    Bella iniziativa! Interessanti queste proposte<br />Ciao Vale!<br /><br />Viky — <a href="http://mysecretfashionpoison.wordpress.com/&quot; rel="nofollow">MySecretFashionPoison</a>

  12. Violet Wool by Maria Vicini - Aprile 29, 2014

    MI PIACE TUTTO, come si fa? Bacioo<br />Mary<br />www.violetwool.com

  13. JANICE G - Aprile 29, 2014

    thanks for sharing ;)<br /><br /><a href="http://the-stylefringe.blogspot.com&quot; rel="nofollow">the STYLE Fringe BLOG</a><br /><a href="http://www.bloglovin.com/en/blog/3419551/the-style-fringe&quot; rel="nofollow">the STYLE Fringe BLOGLOVIN</a><br />http://the-stylefringe.blogspot.com

  14. Natalia | Fashioned by Love - Aprile 29, 2014

    Wonderful initiative – thank you for telling me about it! x

  15. Mary lolita - Aprile 29, 2014

    That&#39;s so nice.<br />Great initiative.<br /><br />xoxo<br />http://a-mylifestyle.blogspot.fr

  16. francesca romana capizzi - Aprile 29, 2014

    E&#39; una bellissima iniziativa che finalizza lo shopping ad una scausa meritevole, e poi che designers!

  17. Lizzy - Aprile 29, 2014

    interessante!

  18. Emmylou - Aprile 29, 2014

    What a great cause. So great to see when designers collaborate for humanitarian purposes like this, eh? Love that tote you got too:)

  19. SweetCandyDreamer - Aprile 29, 2014

    That&#39;s great! Good post 🙂 xx<br /><br />http://www.sweetcandydreamer.com

  20. www.selodicecoco.it - Aprile 29, 2014

    Mi piace molto la gonna ed il pareo!!! Baci Elisabetta

  21. Anshul Bhargava - Aprile 29, 2014

    Wow!! I am definitely gonna be checking this site out!! thank you so much for sharing it with us!! Great cause!!<br /><br />http://anshul90.com

  22. tr3ndygirl fashion blogger - Aprile 29, 2014

    è una tendenza fortissima questa,adoro tutto dai tessuti alle stampe<br />nuovo post sul mio blog,se ti va passa per un saluto<br />Buon martedì

  23. Fede - Aprile 29, 2014

    bellissima iniziativa complimenti alle persone che hanno partecipato!<br /><a href="http://www.iloveshoppingwithfede.com/&quot; rel="nofollow">I LOVE SHOPPING</a>

  24. Letne Dni Look Younger - Aprile 29, 2014

    It is so nice to see when designers collaborate for a good cause. Great post.<br />Hugs!<br />Dusana :-)<br /><br />www.letnedni.com<br />

  25. Stanislava E. - Aprile 29, 2014

    Thanks for sharing this info with us! I like the idea and the whole conception! And thank you for the follow! Followed you too! I&#39;d be happy to see your future posts in my feed! <br /><br /><a href="http://sunandsany.blogspot.com&quot; rel="nofollow">sunandsany</a>

  26. Alexandra Marques - Aprile 29, 2014

    What an amazing initiative! There should be many more like this, because most of the times, it&#39;s only a small percentage that goes out to the ones in need.<br />Thank you for sharing this!<br /><br />http://momodicted.blogspot.pt/

  27. MITCH - Aprile 29, 2014

    Thank you for letting me know about this shop :D<br /><br />xx,<br /><a href="http://felishmichelle.blogspot.com/&quot; rel="nofollow">felishmichelle.blogspot.com</a>

  28. Carmen Cotugno - Aprile 29, 2014

    che bella collezione, corro a sbirciare :)<br />Bacioni<br /><a href="http://www.carmy1978.com/2014/04/haul-shopping-su-Piustyle-millefiori.htmll&quot; rel="nofollow"> new haul </a><br /><a href="http://www.carmy1978.com/&quot; rel="nofollow">Carmy</a>

  29. Smallnhot Sarah - Aprile 29, 2014

    Those outfit looks really pretty.. love the maxi so much …<br /><b><a href="www.smallnhot.com" rel="nofollow">www.smallnhot.com</a></b><br /><a href="www.facebook.com/smallnhot" rel="nofollow">facebook/smallnhot</a> | <a href="https://twitter.com/mysarah159&quot; rel="nofollow">twitter/mysarah159</a> | <a href="http://www.bloglovin.com/en/blog/4582603&quot; rel="nofollow">BlogLovin/smallnhot</a> | <a

  30. The AnarCHIC - Aprile 29, 2014

    quest&#39;iniziativa è lodevole. grazie per averla segnalata<br />Un abbraccio,<br />Eva e Valentina <a href="http://theanarchic.com&quot; rel="nofollow">The AnarCHIC</a><br />

  31. Lenya - Aprile 29, 2014

    Lovely selection Coco. Thx for sharing.<br />kisses darling and have a fabulous day<br />Lenya<br /><a href="http://fashiondreamsandlifestyle.blogspot.com/&quot; rel="nofollow">FashionDreams&amp;Lifestyle</a>

  32. Behind the Mirror - Aprile 29, 2014

    Amazing Post! The cause is amazing and it is great to see such passion for it! And thank you for the shout out!!!! Coco et La vie en Rose is one of my favorite daily distractions!!!<br />xo,<br />Amanda<br />

  33. ashley - Aprile 29, 2014

    That is such an interesting design! :)<br /><br />ashley-ashstash.blogspot.com

  34. Sarah-M. - Aprile 29, 2014

    Great choice!<br />xx<br />sarah

  35. Valentina Coco - Aprile 29, 2014

    Ottima scelta, bella la borsa. Ciao cara resta in contatto.<br /><br />Valentina.<br /><br /><b><a href="http://www.zagufashion.com/&quot; rel="nofollow">WWW.ZAGUFASHION.COM</a></b><br /><b><a href="http://www.facebook.com/pages/ZAGU/153172254720800&quot; rel="nofollow">ZAGU FACEBOOK PAGE</a></b><br /><b><a href="http://www.bloglovin.com/blog/2022794/zagu/follow&quot; rel="nofollow">bloglovin follower</a></b><

  36. Wynne Prasetyo - Aprile 29, 2014

    they have great stuffs! &lt;3

  37. Lady Lilith - Aprile 29, 2014

    That sounds like a great idea. I am all into saving the life of a child.

  38. Tatiana Bezgodova - Aprile 29, 2014

    Cool selection, dear!<br /><br />xxx<br />Tatiana<br /> <br /><a href="http://www.bonnieblog.net/&quot; rel="nofollow"><b> http://www.bonnieblog.net/<br /></b></a><br><br /><a href="http://www.facebook.com/BonnieBlog&quot; rel="nofollow">My FACEBOOK</a><br /><a href="https://twitter.com/bonnie_blog&quot; rel="nofollow">My TWITTER</a><br /><a href="http://vk.com/id85444388&quot; rel="nofollow">ВКОНТАКТЕ</a><br />

  39. L A Chhay - Aprile 29, 2014

    Fabulous reason to pick up something new!<br />Cheers,<br />L A<br /><a href="http://ravishing-ruby.blogspot.com/&quot; rel="nofollow">.Ravishing-Ruby.blogspot.com.</a><br /><a href="http://www.bloglovin.com/blog/3674001/&quot; rel="nofollow">.follow RAVISHING on Bloglovin’ here.</a><br /><a href="https://www.facebook.com/RavishingRubyVintage/&quot; rel="nofollow">.follow RAVISHING on Facebook here.</a><br />

  40. Manhattan Image and Style - Aprile 29, 2014

    Great picks sweetie! I love them all!<br /><br />Diana<br />www.ManhattanImageandStyle.com<br />New Blog Post: [Inspiration] .You Are Not Alone In Your Walk.<br />Previews Blog Post: [Personal Growth] .How To Succeed At Work.

  41. wingsforliberty.com - Aprile 29, 2014

    Oh my god, that&#39;s an amazing initiative, way to give back to the world! Thank you so much for sharing, I&#39;m definitely checking this out! <br /><br />Fashionably, <br />Luiza <br />http://wingsforliberty.com/

  42. Shopping Lady - Aprile 29, 2014

    Bella selezione adoro quella gonna!<br /><br />My latest post: <b><a href="http://www.shopping-girls.com/2014/04/spring-is-back.html&quot; rel="nofollow">Spring is back</a></b><br /><br /><b><a href="http://the-shopping-girls.blogspot.com/&quot; rel="nofollow">THE SHOPPING GIRLS</a></b>

  43. Fabiola Tinelli - Aprile 29, 2014

    Che belle cose! La felpa è la mia preferita!

  44. the chilicool - Aprile 29, 2014

    La gonna è molto bella!<br />Alessia<br /><a href="http://goo.gl/TPWIDM&quot; rel="nofollow">THECHILICOOL</a><br /><a href="http://goo.gl/82gk0f&quot; rel="nofollow">FACEBOOK</a><br />Kiss

  45. Gabrielle at Find Me Those Heels - Aprile 29, 2014

    This is so lovely and for such a great cause – good on you for purchasing the Tory Burch tote! :)<br /><br />http://findmethoseheels.blogspot.co.uk/<br /><br />x

  46. Demi Mist - Aprile 29, 2014

    Very good initiative!<br />I visited the site. I wish the items were a little cheaper so that more people could help.<br />Baci!!!<br /><br />http://www.beautyandthemist.com/

  47. Con estilo al cubo - Aprile 29, 2014

    Amazing initiative!!! It&#39;s really great :D<br /><br />xx

  48. Dania Carbonini - Aprile 29, 2014

    Molto bella la mi i skirt e decisamente top l iniziativa.<br />Un bacio<br /><br />NEW POST<br /><br />www.angelswearheels.com

  49. Mingaile Tarpy - Aprile 29, 2014

    I like the skirt! Having such a good cause would certainly encourage me shopping. Thank you for your recommendation on a hair deep conditioning treatment. I&#39;ll take a look at Wella&#39;s products as I really want to find something that works for my hair.<br />www.minsbeautyequipment.com

  50. Tina Bradley - Aprile 30, 2014

    What lovely pieces! And, such a worthy cause! Hugs on your evening! T. http://tickledpinkwoman.blogspot.com

  51. Elisabetta Bertolini - Aprile 30, 2014

    ciao che fantastiche stampe 😀 mi piace questo stile :D<br /><br /><br /><a href="http://elisabetta-bertolini.blogspot.it/&quot; rel="nofollow">Elizabeth Bailey BLOG </a>

  52. AEKK Charms - Aprile 30, 2014

    Nice pics! Love these styles! They all look genius!<br />Thanks for your sharing and posting!<br />Have a nice day!<br /><br /><br />http://www.aekk.com

  53. Anett B - Aprile 30, 2014

    Che bella iniziativa! Spero che riusciranno a raggiungere il loro obiettivo.<br /><br /><a rel="nofollow"> http://bellapummarola.blogspot.it/ </a>

  54. sandy sandhu - Aprile 30, 2014

    Great jumpsuit<br />Love<br />Want to follow each other?<br />New Post <a href="http://www.sandysandhu.blogspot.com/2014/04/natural-eye-makeup-with-ba-star.html#.U2BOD_ldWos&quot; rel="nofollow"> Sandy Sandhu</a><br />

  55. SHAIRA MANALO - Aprile 30, 2014

    Oh, this is a nice campaign. 🙂 I love the bag!<br /><br />xoxo,<br />SHAIRA<br />http://missdream-girl.blogspot.com/

  56. Ambi Page - Aprile 30, 2014

    love em all 🙂 xx<br />www.ambifashion.com

  57. ellie balangue - Aprile 30, 2014

    loving the dress! would you like to follow each other via gfc fb and bloglovin? let me know! :)<br /><br />xx<br />ellie<br />http://chasingculprit.blogspot.com/2014/04/review-on-born-pretty-watch.html

  58. Manuela Muratore - Aprile 30, 2014

    Ottima iniziativa , bella bella la gonna !<br />Un bacio amo buona giornata

  59. Sofia - Aprile 30, 2014

    Loooove thoses pieces, especially the overall !<br /><br />Bisous !<br />Sofia<br />http://nuagedemoutons.blogspot.com/

  60. alessia sica - Aprile 30, 2014

    mi piace tantissimo!<br /><br />Baci<br />Alessia Sica<br /><a href="http://www.thenewartfashion.com&quot; rel="nofollow">The New Art of Fashion</a><br />

  61. Sónia TM - Aprile 30, 2014

    Adorable<br /><br />Sónia<br /><a href="http://tarasemaniasblog.blogs.sapo.pt/&quot; rel="nofollow">Taras e Manias</a>

  62. Kim Alston - Aprile 30, 2014

    What a fabulous cause! I love that maxi dress.<br />http://www.averysweetblog.com/

  63. Eva Halinor - Maggio 4, 2014

    I love the main idea of this collection. It&#39;s so important to help children. Especially if the collection is very good!<br /><br />http://rococostyle.blogspot.com/

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