a few days ago, while browsing through my favourite blogs, I found out about the launch of a new Italian brand, Loulu.
I was intrigued so I went straight to their facebook page, where sneak peeks of their very first collection, SS2014, are being released under the hashtag #chièloulu (who is Loulu).
I love what I’ve seen so far: feminine silhouettes, 60s inspired bon ton style, delicate color palettes, luxurious textures.
Based in Florence, the brand gives continuity to “made in Italy” tradition of renowned excellence in craftsmanship, aided by modern technology in their pursuit of timeless elegance.
No wonder their muse is the most sophisticated lady of all times….
My chic-o-meter detects a huge potential: I’ll keep an eye on Loulu and let you know more as soon as their very first collection hits the stores.
Are YOU as smitten as I am?
Note: this is not a sponsored post. My genuine enthusiasm is priceless 😉
Lots of love